From $30 an hour teaching for other people's schools to $100 an hour in her own studio. The whole system, in order.
What it is
A complete system for finding direct students locally and turning them into a community that markets itself.
It is built from six years of actually doing it, not theory. Every tactic in it comes from something we did building our own studio, including the parts that did not work.
What you can actually use
A Claude prompt in every section
Ready to copy and adapt for outreach emails, follow-ups, newsletters, local search pages, blog posts, and job listings. You still make the decisions; the prompt gets you past the blank page.
Your first 90 days, in order
Three 30-day blocks that turn the larger system into a practical starting plan. You know what to work on now, what can wait, and what takes time to compound.
One of the prompts, as it appears in the guide
You are helping a private music teacher set up a cross-marketing partnership with a nearby business. My studio: [instrument, town, ages I teach] The business: [name, what they sell, who walks in] Write a short email to the owner. Under 120 words. No marketing voice. Propose one specific, concrete swap that costs neither of us money, and make it obvious what their customers get out of it. End with a single easy question.
There is one like this in every section: outreach, follow-ups, the newsletter, local search pages, blog posts, and faculty job listings.
How the system compounds
- 1
Foundations
Rate, target towns, ideal customer, tools.
- 2
Get Found Online
Google Business, website, local SEO, blog posts.
- 3
Show Up Locally
Community events, partnerships, free trial lessons.
- 4
Build Advocates
Newsletter, recitals, studio classes, reviews.
The framework
Four stages. They build in sequence, then compound.
- 1
Foundations
Your rate, your target towns, your ideal customer, your tools. A few days of work that makes everything after it more effective.
- 2
Get Found Online
Google Business Profile, website, local SEO content, blog posts. The long game. It starts compounding after six to twelve months.
- 3
Show Up Locally
Community events, cross-marketing partnerships, sandwich boards, the free trial lesson. This generates inquiries while the digital presence is still building.
- 4
Build Advocates
Newsletter, recitals, studio classes, reviews. Turns existing families into a word-of-mouth engine. Where the real compounding happens.
Also inside
- Templates and scripts for the recurring work of running a local studio.
- The numbers and order of operations behind each stage.
- Honest notes on what did not work, including the sponsorships that wasted our money and the search rankings we still have not cracked.
Who it is for
Teachers currently working for one or more music schools who want to build something of their own. It works whether you plan to go fully independent or build slowly on the side first.
Who it is not for
Anyone looking for a fast result. This is a twelve to eighteen month system. It is also not for teachers who want to build a purely online or national practice, since every tactic here is local.
What you receive
- One PDF, downloadable the moment you pay. No account, no subscription.
- The four stages, in the order we would do them again.
- A 90-day starting plan, split into three 30-day blocks.
- A Claude prompt in every section, ready to copy and adapt.
- Templates and scripts: outreach emails, studio policies, trial lesson follow-ups.
- The numbers behind each stage, and honest notes on what did not work.
$49
One file, no subscription.