Everything we learned going from $30 an hour to a full studio, written down in order.
What it is
A complete system for finding direct students locally and turning them into a community that markets itself.
It is built from six years of actually doing it, not theory. Every tactic in it comes from something we did building our own studio, including the parts that did not work.
How the system compounds
- 1
Foundations
Rate, target towns, ideal customer, tools.
- 2
Get Found Online
Google Business, website, local SEO, blog posts.
- 3
Show Up Locally
Community events, partnerships, free trial lessons.
- 4
Build Advocates
Newsletter, recitals, studio classes, reviews.
The framework
Four stages. They build in sequence, then compound.
- 1
Foundations
Your rate, your target towns, your ideal customer, your tools. A few days of work that makes everything after it more effective.
- 2
Get Found Online
Google Business Profile, website, local SEO content, blog posts. The long game. It starts compounding after six to twelve months.
- 3
Show Up Locally
Community events, cross-marketing partnerships, sandwich boards, the free trial lesson. This generates inquiries while the digital presence is still building.
- 4
Build Advocates
Newsletter, recitals, studio classes, reviews. Turns existing families into a word-of-mouth engine. Where the real compounding happens.
Also inside
- A Claude prompt in every section, ready to copy and use, for outreach emails, newsletters, blog posts, Google Business copy, job postings, and follow-ups.
- A specific 90-day action plan, broken into three 30-day blocks.
- Honest notes on what did not work, including the sponsorships that wasted our money and the search rankings we still have not cracked.
Who it is for
Teachers currently working for one or more music schools who want to build something of their own. It works whether you plan to go fully independent or build slowly on the side first.
Who it is not for
Anyone looking for a fast result. This is a twelve to eighteen month system. It is also not for teachers who want to build a purely online or national practice, since every tactic here is local.
$49
One file, no subscription. Sold through Gumroad.